From silos to synergy: how to drive alignment and deliver results as a Martech Manager

In today’s fragmented marketing landscape, Martech Managers are often tasked with bridging the gap between data, strategy, and execution. Join us for an insightful fireside chat with Mike Kumlin, Senior Manager of Marketing Technology at ButcherBox, as we explore how his team turned complexity into clarity during a period of high growth and transformation.

We’ll unpack how ButcherBox evolved from a direct-to-consumer subscription brand to a national retail presence, all while staying true to its mission. From dismantling silos across departments to building alignment around data-driven experimentation, this conversation will offer a real-world look at what it takes to scale smartly in a hybrid DTC + retail model.

What you'll learn:

✅ How to break down silos between marketing, tech, and data teams to foster true cross-functional collaboration

✅ Tactics for aligning stakeholders around shared KPIs and a unified customer journey

✅ How Martech leaders can use experimentation to drive clarity, not chaos, in hybrid DTC + retail strategies

✅ Practical frameworks for delivering results while maintaining brand integrity across new channels



Agenda

12:00 PM – Welcome and introduction

12:10 PM – Fireside chat with Mike Kumlin

12:40 PM – Live Q&A

12:55 PM – Closing remarks



This is a great opportunity to gain real-world insights and ask questions directly.