Fireside Chat: Loop Earplugs' secrets to scaling during BFCM
Recorded
Wednesday, October 29, 2025 · 12:00 p.m.
ABOUT THIS WEBINAR
BFCM is almost here–and ecommerce teams everywhere are making final adjustments to capture holiday demand. In this Fireside Chat, we’ll sit down with Brina Skof, Senior Marketing Automation Specialist at Loop Earplugs, to talk about what marketers are doing right now to maximize results.
We’ll cover:
1) Which offers and engagement tactics are converting across industries right now
2) How leading brands are using automation to accelerate list growth and acquisition at scale
3) Smart pivots you can make—without overhauling your entire plan—to capture more high-value shoppers before Cyber Monday
4) How to carry momentum forward by turning BFCM buyers into loyal customers this holiday season and beyond
Whether you’re on track or scrambling to adjust, you’ll walk away with new ideas to pressure-test your strategy and maximize revenue in 2025.
AGENDA
12:00 PM – Welcome and Introduction
12:10 PM – Fireside Chat with Brina Skof
12:40 PM – Live Q&A
12:55 PM – Closing Remarks
ADDITIONAL INFO
When:
Wednesday, October 29, 2025 · 12:00 p.m.
Eastern Time (US & Canada)
Gabby Esposito is a Senior Community Specialist at Klaviyo. She manages the content on the Klaviyo Community, the digital customer forum within the Power Up. Gabby has a background in content marketing and enjoys sparking connection through media...
Brina is a CRM and lifecycle marketing automation expert driving growth for digital and e-commerce businesses through data-driven campaigns and customer journeys.