Dry run with Beekman 1802

In a business world obsessed with disruption and trend-chasing, Beekman 1802 founders share why they built their company on timeless values rather than fleeting hype. In this fireside chat, we dive deep into the G.O.A.T. (Greatest of All Time) principles—classic proverbs that shaped their journey from a recession-era startup to a nationally recognized brand. With refreshing honesty and wit, they explore how leading with kindness, embracing scrappiness, and staying true to their values helped them create a lasting business and an engaged community of "Neighbors."

What you'll learn:

✅ Why ancient wisdom still outperforms modern hype in building a resilient, purpose-driven brand.
✅ How "Kindness" became Beekman 1802’s most powerful and profitable business strategy.
✅ What it really means to "chop your own wood" as a founder, even as your business scales.
✅ How reframing customers as “Neighbors” creates deeper loyalty and stronger communities.

You can read more about their strategy in their book, G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802: https://www.amazon.com/G-T-Wisdom-Business-Founders/dp/1647829771

Agenda

12:00 PM – Welcome and introduction

12:10 PM – Fireside chat with Brent Ridge and Josh Kilmer-Purcell

12:40 PM – Live Q&A

12:55 PM – Closing remarks

This is a great opportunity to gain real-world insights and ask questions directly.