Bridge the gap between marketing and customer service with unified tools

Traditional CRMs were built for account-based, long-cycle B2B processes—not the fast-moving, high-volume, and highly personalized interactions that today’s B2C brands need to deliver.

In this fireside chat, Klaviyo and guest speaker Forrester analyst Rusty Warner will unpack brand-new research on why legacy CRMs are falling short and what a purpose-built B2C CRM can do differently. You’ll learn how leading consumer brands are eliminating data silos, orchestrating seamless omnichannel experiences, and driving deeper customer loyalty with the right technology.

Don’t miss this chance to hear about the future of marketing and customer service.