Playing the Long Game: How brand-building and BFCM can co-exist

Join Jess McMahon, Senior Digital Strategist at Klaviyo in conversation with Nathan Yun, Co-founder and CEO at Paire and Nicole Christopher, Head of ecommerce and digital at Koh to learn how brand-building and BFCM can co-exist. We’ll hear about how customer experience strategy, creative sign-up drives, and offers beyond discounts can help build buzz in the short-term, while driving loyalty in the long term.

What you’ll learn:
- Why brand building is important, even in BFCM
- How combining creativity, personalisation, and customer experience can help you build brand while boosting revenue
- The importance of using owned media and customer service to drive longer-term loyalty
- Practical tips for getting the second and third purchase after the sale