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About This Webinar
June 7, 2023 | 2PM EDT

Is it time to recalibrate your marketing budget? Find out where brands are investing⎯and pulling back⎯in 2023. Plus, discover how top retailers are increasing ROI and delivering more personalized customer journeys on the channels that matter most.

85.09% of ecommerce businesses will make changes to their marketing budgets amid economic uncertainty in 2023. Which marketing channels are driving the most ROI, and where are retailers doubling down in the year ahead?

Join us as we reveal key findings from Klaviyo’s 2023 marketing mix survey and what they mean for your bottom line. You’ll learn how leading brands like Andie Swim and True Classic are increasing retention with automated customer journeys that feel one-of-a-kind for all, straight from one of Klaviyo’s own customer success managers who works with brands like yours daily.

And, you’ll gain a firsthand account of winning personalization tactics and the underlying data fueling growth for your peers. So save your seat—it’s time to build your retail brand’s future.
Agenda
  • Where retailers are allocating their 2023 budgets
  • Brands driving ROI despite economic challenges
  • How to achieve a unique journey for each customer at scale
  • 15-min Q&A
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Elcee Vargas
Lead Product Marketing Manager, Klaviyo
Elcee is a product marketer with over 8 years of experience driving positioning, GTM strategy, and product adoption for startups and scale-ups. She is currently Product Marketing Lead at Klaviyo, where she is focused on driving platform demand and adoption among SMB ecommerce brands.
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Erin Callahan
Customer Success Manager, Klaviyo
Erin is a Customer Success Manager with a passion for the strategy behind email and SMS marketing. In her role at Klaviyo, she works with customers of all industries to ensure they are making the most of their consumer touchpoints and challenging the way that brands interact with these consumers in today’s ever changing digital world. Erin has received her Master’s Degree in Integrated Marketing Communication from Suffolk University and is currently working on receiving her PhD in Strategic Media at Liberty University. In addition to her interest in digital marketing and passion for academic research, Erin loves to spend time cooking new recipes and taking her Goldendoodle to the beach.
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