2025 State of B2C Marketing: insights you need to know

In 2025, economic uncertainty isn’t the exception—it’s the operating environment. B2C marketers are facing unprecedented pressure to do more with less: drive growth, prove ROI fast, retain customers, and meet customer expectations.

But while some brands struggle, many are thriving. So what sets them apart? Join Klaviyo in this upcoming webinar to understand current B2C marketing challenges, consumer expectations, and opportunities based on a survey of 1,500+ global marketers.