LIVE TRAINING SESSION
[Interactive workshop] Build your post-End of Financial Year Sale retention segments
If you're ready to make the most of the additional sales traffic you're capturing because of End of Financial Year Sales - this is the training for you!
Jul 03, 11:00:00 AM AEST
An interactive workshop is a working session where you’ll design, build, and activate features in your account by following the guidance of a Klaviyo expert.

Event description: Is retention a key part of your marketing strategy in 2025? If so, look no further than our interactive workshop. In this training, you’ll build three key segments based on your subscribers’ shopping behaviour over EOFY: first-time purchasers, non-purchasers, and an easy upsell segment.

You put in a lot of hard work to attract new subscribers during a competitive shopping period, so let’s make sure they continue to choose your brand well after the sales have ended!


Intended audience: Join this training if you are an entrepreneur, email marketing or retention specialist who ramped up your acquisition efforts over EOFY, and now wants to convert and retain those fresh email and SMS subscribers.

SESSION REQUIREMENTS:
  • Has a Klaviyo account that contains active profiles
  • Gathered subscribers during EOFY 2025
SPEAKERS

Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.

Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Interactive workshop] Build your post-End of Financial Year Sale retention segments by Klaviyo Customer Education