Event description: Is retention a key part of your marketing strategy in 2025? If so, look no further than our interactive workshop. In this training, you’ll build three key segments based on your subscribers’ shopping behaviour over EOFY: first-time purchasers, non-purchasers, and an easy upsell segment.
You put in a lot of hard work to attract new subscribers during a competitive shopping period, so let’s make sure they continue to choose your brand well after the sales have ended!
Intended audience: Join this training if you are an entrepreneur, email marketing or retention specialist who ramped up your acquisition efforts over EOFY, and now wants to convert and retain those fresh email and SMS subscribers.