[Interactive workshop] Build a Klaviyo winback flow from scratch

[Interactive workshop] Build a Klaviyo winback flow from scratch

About this event: An interactive workshop is a working session where you’ll design, build, and activate features in your account by following the guidance of a Klaviyo expert.

Event description: It costs 5x as much to attract a new customer than to keep an existing one, so maximizing customer retention is a no-brainer. One of the easiest ways to do this is via a winback flow - a series of emails, SMS, and push notifications within Klaviyo that automatically reaches a customer when they haven’t bought with your brand in a while. In this hands-on session, you’ll learn how to build an effective email winback flow with specific messaging for first-time customers, repeat buyers, and VIPs.

Intended audience: Register for the session that best matches your business size and region from the dropdown menu above.

Need help selecting the training that is the best fit for you? Read through the descriptions below, and choose the session that makes the most sense for you:

• Entrepreneurs: Are you an entrepreneur, founder, or co-founder looking to ensure that your customers don't fall off after their first order with your brand? Don't leave repeat purchases to chance - you need to reach your customers at just the right time to encourage them to buy again.



• Small to medium-sized businesses: Are you an email marketer at a small or medium business who wants to ensure that your most valuable customers don't fall victim to becoming unengaged? A winback flow that promotes the benefits of choosing to shop with your brand can help you turn repeat buyers into loyal customers.



• Large & mid-market businesses: Are you an email marketing or CRM manager at a large or mid-market business? Are you looking to increase customer retention and lifetime value in a way that’s fast, efficient, and scalable, without spending hours drowning in data points? You need to invest in automations that will retain your hard-earned customers and prevent churn.

Session requirements:

• Placed order data


• Permissions to edit and build content


• Know your average time between orders

Tips for success:

• Use a second monitor or separate device so you can view both the webinar and your account


• Come logged into Klaviyo and ready to build