[Interactive workshop] Power your Facebook ads using Klaviyo segments

About this event: An interactive workshop is a working session where you’ll design, build, and activate features in your account by following the guidance of a Klaviyo expert.

Event description: What if Customer-First Data™ could power your Facebook ads?

Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever.

Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences allows you to gain more ownership over the customer journey when advertising on these channels, ensuring that your retargeting and acquisition strategies succeed in a competitive market.

In this session, we will:

  • Enable the Facebook integration in your Klaviyo account

  • Build a segment to be used as a custom audience

  • Build a segment to be used as a lookalike audience

  • Sync these segments to Facebook Ads Manager

Session requirements:

Tips for success

  • Use a second monitor or separate device so you can view both the webinar and your account

  • Make sure you fit the session requirements

  • Come logged into Klaviyo and ready to build

  • Price: Free
  • Language: English
  • Who can attend? Everyone
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