[Interactive workshop] Power your Facebook ads using Klaviyo segments
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ABOUT THIS WEBINAR
[Interactive workshop] Power your Facebook ads using Klaviyo segments
About this event: An interactive workshop is a working session where you’ll design, build, and activate features in your account by following the guidance of a Klaviyo expert.
Event description: What if Customer-First Data™ could power your Facebook ads?
Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever.
Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences allows you to gain more ownership over the customer journey when advertising on these channels, ensuring that your retargeting and acquisition strategies succeed in a competitive market.
In this session, we will:
Enable the Facebook integration in your Klaviyo account
Build a segment to be used as a custom audience
Build a segment to be used as a lookalike audience
Coffee sipper and slipper enthusiast. I love helping break down complex problems into actionable steps, and I'm in constant awe of our terrific customers.
Vietnamese born, French bred, American brewed. I love helping people get the most out of technology in their work and life. Obsessive cat mom on the side.
Klaviyo is the customer platform that gives you control over your data and business growth across email, SMS, push notifications, on-site experience, and social media. Join us to learn how to get the most out of your marketing efforts.