How to Support Multi-Language Communities

For video games to be commercially successful in today’s competitive climate, they need to offer engaging experiences to a global audience and not only to players in the developer or publisher’s local markets.

Despite this, many online communities and official social media accounts are provided only in English. Or, at best, non-English speaking players might receive a translated version of the English social feeds but, crucially, lacking the cultural and local context required to deliver a truly native experience.

Captive, active and engaged online communities are what lead to like-minded gamers discovering new releases. That’s why developing and sustaining them is critical.

At Keywords Player Support, we manage multilingual communities for some of the biggest publishers and developers in the world, helping to keep gamers feel connected to game makers and fellow players.

Our upcoming digital talk on 'How to Support Multi-Language Communities' will provide insightful takeaways on how to develop captive, active and engaged online communities and how to provide the best immersive experience for gamers.

Why you should attend

We will discuss real-world examples, case studies and practical takeaways to those who want to ensure their players – regardless of location – feel welcome and connected to their community.

Key take-aways

Know when to expand community management to more languages

Understand how to get the best out of community managers focused on other languages

Learn how to ‘culturalize’ authentic community content.
Spoiler alert: that means going further than just translating the copy!