How to get top grads to choose insurance over banking

Ask a final year undergraduate what they plan on doing after university, and they will likely say one of a handful of options. Some won’t know yet, some will opt to continue their studies, and a good number will have found themselves in an investment banking graduate scheme.

The success of banking graduate schemes prompts the question: Why does insurance lag behind banking in acquiring talented graduates? Insurance has a reputation for being a second career for those in financial services and consulting, but what if the industry could bring in graduates at the very start of their career?