Social Media Strategy: the new proven techniques that boost results

This Mentor Lab is one not to miss! Presented by social media and digital marketing expert, Melanie Coint-Bavarot from global social media agency, Attention Experts. It will cover the fundamental changes that have developed that every marketer and business owner needs to know to perform and create ROI in their campaigns in 2025 leading into 2026.

From understanding the latest in algorithms, to the basic marketing formulas to execute a successful campaign, to creating ample opportunity for your organisation. This session will also ensure that you are covered when it comes to understanding the major metrics to track, and knowing what to report. Also, being able to develop out of the box thinking not just with social media but also EDM, Google Ads and SEO.

Key takeaways:

- The major update to social media algorithms that will ensure ROI on your campaigns
- How to develop a framework for social media and digital marketing success in 2025/2026
- The THREE MAJOR METRICS every social media campaign must utilise to know it's on track (and it's not followers!)