About
Adoption, utilization, and payment of medical technologies require safety, efficacy, and effectiveness data to convince the purchaser (provider, payer, or patient). In the United States (US) healthcare system, long-term data on effectiveness is critical to maintain payer confidence in the technology and serve the population. Therefore, a well-designed Health Economics and Outcomes Research (HEOR) study is vital for generating short- and long-term effectiveness data. In addition, this webinar discusses a stepwise strategic approach to developing HEOR data for medical technology.

Key Topics:

  • Learn strategic approach to HEOR in medical devices

  • Understand the current framework in the US

  • Understand how HEOR is being used to convince various stakeholders including investors

  • Understand concepts through a case study

  • Analyze relevance of HEOR approach for reimbursement

Presenters
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Deepak Sahu, MBA, MPH
Partner, Alira Health
Deepak Sahu, MBA, focuses on public health and has a strong background in healthcare solutions development. He has more than five years of strategy consulting and project management experience from engagements in Japan, US, and Europe. Deepak holds an MBA from ESB Business School in Germany and Bachelors in Computer Science. 
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Estefi Alvarez, PhD (she/her)
Associate Director, Global Market Access, Alira Health
Estefi Alvarez, PhD, brings to Alira Health over 7 years of hands-on experience driving insight-driven medtech innovations from concept through commercialization during her tenure at Hologic (large global medical device manufacturer focused on women’s health). Estefi drove and developed product innovations that successfully fulfilled key unmet needs of physicians and patients. She also spearheaded BD due diligence and recommended successful multimillion dollar acquisitions that led to portfolio optimization and pipeline building that strengthened Hologic’s core markets (breast cancer and gynecology) and opened adjacent markets.
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