About
E-commerce technology is revolutionising the FMCG industry by driving cost efficiency and cost reduction, while also growing revenue by helping brands scale to more regions, channels, and audiences.

In this Masterclass, we’ll discuss how to simplify complex FMCG business models, use technology to increase revenue and create the next generation of B2B and B2C personalised customer experiences.

Presenters
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Scott Rigby
Chief Technology Advisor & Principal Product Manager, Adobe
Scott is an experienced international technology executive who provides strategic advice to C-level executives in the areas of digital transformation, innovation, strategy, marketing, customer insights and cloud computing. This is to a wide range of customers (+400 in APAC) and a diverse range of industries from finance through to retail, media, telecommunications, automotive, high-tech and government.

He regularly presents at both events and to organisations over the horizon thinking on the future disruption of new technologies (AI, robotics, IOT, Blockchain, etc.) and the impacts on businesses, their culture, their customers and the world of work for their employees.
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Brigitte Cox
Ecommerce Manager, Unique Health Products
Brigitte is a dynamic and results-driven Ecommerce Manager with a proven track record of success in the online retail space.

Drawing upon 10+ years of experience in ecommerce operations, Brigitte leverages data and cutting-edge technology to optime user experience at every touch point through the customer journey.

Her specialty lies in digital advertising where she has expertise in Google and Meta strategy and campaign management.

With her recent transition into B2B, Brigitte hopes to help Unique Health Products reach new target audiences, amplify brand visibility, and drive conversions with precision and efficiency.
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Dean Blake
Features and Premium Editor, Panel Moderator
Dean Blake is a features editor at Inside Retail, and the print editor of Inside FMCG. Dean has covered the retail industry for several years, bringing both breaking news and in-depth analysis to Inside Retail's online and print readership.
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Inside FMCG
Inside FMCG is Australia’s leading website and email newsletter for those in the business of grocery, convenience, pharmacy and impulse shopping.

Content is delivered daily directly to the inbox of its subscribers, keeping them informed with the latest industry news and events, as well as providing them with detailed information such as retail news, supplier news, new product launches, consumer campaigns, HR movements and more.

Tracing its rich history back 60 years from its roots as Foodweek magazine, Inside FMCG online and quarterly magazine was launched back in 2015 and is today the most current source of industry news and events in the industry.
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