Webinar: Discover how Carma rapidly scaled their business to meet evolving customer needs in a hugely competitive industry by Inside Retail

Discover how Carma rapidly scaled their business to meet evolving customer needs in a hugely competitive industry

About

Carma has redefined the used car buying experience in Australia through modern technology!

They've made the process of purchasing a used car as smooth as buying any other product online. Customers are able to view interactive 360 degree photography of vehicles, purchase through a seamless checkout experience including the ability to finance and have the car delivered to their door.

Discover how commercetools helped Carma scale their business to meet evolving customer needs MACH approach (Microservices, API-First, Cloud-Native, Headless) allowing speed to market and lower Total Cost of Ownership

If you’re in product, marketing, engineering or customer experience and are looking to build a customer first experience - this webinar is for you!

Presenters

Yosuke Hall

Chief Commercial Officer and Co-Founder, Carma

Yosuke and his Co-Founder, Lachlan MacGregor, started Carma in March 2021 with the goal to transform the used car industry in Australia by offering a seamless and fully online buying experience. Carma has experienced rapid growth in the short period that it has been selling cars and has received overwhelming positive feedback from its customers. Yosuke has over 10 years experience in e-commerce and is driven by understanding customers’ needs and designing solutions that deliver real value.

Robert McColl

Customer Success Manager, commercetools

Robert is a lean-agile transformation and product portfolio director who has established, scaled, and led global digital product development practices, digital services practices, and Agile PMOs for leading businesses across the UK and APAC.

Jo-Anne Hui-Miller

Managing Editor - Premium & Features, Inside Retail

Jo-Anne Hui-Miller is managing editor at Inside Retail Australia, Asia and New Zealand, the industry's leading source for news, features, insights and analyses. With more than 100,000 digital subscribers, Inside Retail is aimed at C-suite executives from around the globe and covers a wide range of topics from the latest e-commerce trends to inspirational retail design and leadership advice.

Inside Retail

As a trusted voice to the industry for over 40 years, Inside Retail’s dedicated journalists and industry insiders deliver unparalleled news, analysis and trends on retail across the globe.

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