About
Keen on expanding your retail business beyond your region and looking for insights on the types of strategies to reach consumers in new markets? While there is a huge upside in scaling to new territories and a chance to diversify, there are also many factors to consider such as different demands and a different culture.

Join Inside Retail, PayPal and OnTheList as we discuss the landscape of retail in Southeast Asia, North Asia and beyond. Learn about current and upcoming shopping behaviours that will shape the future of cross-border commerce and emerging trends that help integrate and bring seamless shopping experiences to your customers.
Presenters
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Diego Dultzin Lacoste
Co-founder of OnTheList
With a wealth of international retail experience in markets across Europe and Asia, Diego Dultzin Lacoste has overseen the regional operations of luxury giants and taken on roles from business development to brand management.
Working for brands such as Chanel, Kenzo, Paul & Joe, JB Martin, Kooples and Maison Ullens; Diego’s extensive career in the luxury retail space is invaluable to the business he co-founded with Delphine Lefay. Together, they established OnTheList in 2016.
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Syd Wong
Head of Acquisition at Paypal
Syd is the Head of Acquisition, Large Enterprise & Marketplace in Hong Kong, South Korea and Taiwan at PayPal. Based in Hong Kong, Syd leads the Field Sales Acquisition team across Hong Kong, South Korea and Taiwan to drive payment digitization among large enterprise and marketplace segments. He focuses on bringing major clients
seamless digital transformational solutions and ensuring the best-in-class customer experience is integrated during the journey.

Syd has held various senior and managerial positions at leading technology companies for more than 20 years in the field of algorithmic trading, Al, e-commerce, information technology network systems, telecommunications systems and semiconductors at Genetic Finance, Cisco,Norte Networks and National Semiconductor.
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Tiffany Lung
Retail Analyst, Inside Retail
Tiffany Lung is a retail analyst for Inside Retail, specialising in Asia retail trends, digital transformation, and consumer behaviour.
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Inside Retail
As a trusted voice to the industry for over 40 years, Inside Retail’s dedicated journalists and industry insiders deliver unparalleled news, analysis and trends on retail across the globe.
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