About
The impact of inflation and the rising cost of living has radically changed the way Australians shop and thus presents a turbulent outlook for retailers as shoppers tighten their purse strings. With customers implementing more cost-cutting measures than ever, retailers need to quickly adapt to better meet their demands with shopping experiences that add value.

ShopFully, the leading tech company in Drive to Store and Nielsen Media Analytics will come together to reveal the latest research into the effectiveness of different mediums in driving consumers into brick-and-mortar stores to boost sales. The exclusive webinar will dive into the evolving role of digital catalogues in connecting online and in-store retail experiences as customers continue to live on digital platforms.

Walking away with a deeper understanding of their customer's behaviour and armed with the tools to enhance shopping experiences amidst economic uncertainty, the opportunity to attend must not be missed.
Presenters
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Brendan Straw
Country Manager Australia, Shopfully
With a deep knowledge of the retail marketing and media landscape in Australia, Brendan has a proven track record in boosting market share growth and delivering strong sales performance. As a highly experienced senior executive, Brendan’s expertise spans across SaaS, AI, Marketing/Media, Analytics, Data, and Software.

With a knack for leadership and strategic thinking, Brendan thrives in delivering innovative business solutions in competitive and complex environments.
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Shruthi Babu
Director - Media Analytics and Consumer Research, Nielsen
Shruthi has over 15 years of experience managing Quantitative and Qualitative consumer research and media analytics studies. She has widespread experience on working on projects such as market landscape, sponsorship impact, brand effectiveness, brand trackers, U&A, customer experience, concept testing to name a few within FMCG, retail, finance, tourism and government.
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Dean Blake
Features and Premium Editor, Panel Moderator
Dean Blake is a features editor at Inside Retail, and the print editor of Inside FMCG. Dean has covered the retail industry for several years, bringing both breaking news and in-depth analysis to Inside Retail's online and print readership.
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Inside Retail
As a trusted voice to the industry for over 40 years, Inside Retail’s dedicated journalists and industry insiders deliver unparalleled news, analysis and trends on retail across the globe.
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