Wednesday, Apr 29 | 5:00 PM (CEST)
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About This Webinar
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In summary:

- beauty salons would need to adapt to new health and safety requirements (imposed by both authorities and worried clients): masks, sanitizers, the distance between clients, extra cleaning, restriction on the number of clients that could be present at the same time;

- the above-mentioned measures will affect the cost structure of beauty salons, forced reduction of revenue and extra efforts to recreate and reinforce the usual salon experience that customers valued in pre-Covid-19 times

- salon experience could be deteriorating but the industry should come up with the new EXPERIENCE that would attract the clients in the ‘new reality’

- pricing of services will be very important – some of the beauty salons that have started opening u recently have introduced ‘Covid-19’ surcharge as part of the cost of the service

- by all means, the frequency of visitation of salons might reduce but we could expect the recovery in 6-18 months’ time

- digital gets a totally new role – an accelerator of the processes: connection with the community, keeping in touch with the audience, education, adding value to salon service (on-line consultations prior to salon visit), augmented reality of ‘smart mirrors’ allowing the virtual trial of hair colours etc.

- the negative scenario of development could mean 2-5% decline in different professional beauty sectors but the optimistic scenario could imply 2-3% growth and recovery in 2-3 years’ time.
Webinar ID
94fdec8dfd88
Agenda
  • Understanding the economic impact of COVID-19 and evolving perspective for the future.
  • How professional beauty is impacted and what the implications for beauty salons and industry specialists in short- and long-term perspective.
  • If you are a brand owner that supply spas. Salons, nail and hair studios what you need to know and expect in the future.
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Anna Dycheva-Smirnova
Managing Director Reed Exhibitions Russia, responsible for Turkey and the Middle East.
MBA Stockholm School of Economics, Strategic Marketing, have been working in beauty industry for 20 years, organizing B2B events and providing professional content to the industry.
Board Member of the Perfumery and Cosmetics Association of Russia.
Managing Director Reed Exhibitions Russia - organizer of the biggest beauty event in Eastern Europe
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Inna Orlova
Chairman of the Board, KYPWELL
Inna is an experienced entrepreneur, business leader, consultant and coach. Born in Moscow Russia, she spent most of her life abroad – Canada, US, UK and Cyprus. Inna has established a successful International business consultancy, an International school and a Charity foundation. She produced own radio programs, created and worked as an editor of Cyprus based magazine. Inna’s career is a combination of value driven entrepreneurship, consulting and education practices.

After her mother's recovery from two cancers Inna dramatically changed her career and decided to dedicate her life to a mission of inspiring and enabling women to lead natural, healthy lives.

This led to the creation of Kypwell (www.kypwell.com) which Inna founded with her long-time university friend. Kypwell has won multiple international awards and offers a unique approach to wellbeing that is inspired by the Cypriot life philosophy Siga-Siga, for a calm life and slow healthy beauty.
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Carrie Mellage
Vice President of Kline’s Consumer Products Practice
Carrie is responsible for overall management of the Beauty & Personal Care practice, which spans beauty and personal care, home care, OTC drugs, and industrial cleaners. She oversees all of Kline’s beauty and personal care-related market research programs such as Cosmetics & Toiletries, Salon Hair Care, and Professional Skin Care. She is responsible for leading new growth initiatives for the practice including Kline PRO, a powerful service for the professional beauty industry based on transactional data, and Amalgam, a digital tracking service. Since joining Kline in 1999, she has also participated in several proprietary assignments involving market analysis, business assessment, and strategic planning.
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Randall Chinchilla
Vice President of Global Communications Coty Professional Beauty
Randall has a 20+ career expanding across a number of FMCG companies where he has led brand building, earned media strategies and corporate communications for iconic brands including Wella Professionals, O.P.I., Pantene and Head & Shoulders. Throughout his career, Randall has held positions at Global HQ, Regional and Local market levels, and across multiple geographies.

Starting as a marketer for Cadbury-Schweppes, Randall spent 17 years of his career at Procter & Gamble and in October 2016 was appointed Vice President of Global Communications Coty Professional Beauty where he leads the global earned media strategy for Coty’s Professional Beauty Division and oversees the Division’s corporate communications.

An outdoor sports and travel enthusiast, he’s always up for a good chat over a cup of coffee - especially one made with Costa Rican beans, his dear home country.
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