Episode #13. BLUE BEAUTY series. Fireside Chat with Anna Brightman

The big purpose of UpCircle Beauty brand is to scale up repurposing ingredients into skincare products. There was opposition to our idea at the start, but we’ve proven it works! Previously, beauty brands just needed to make great products; now, consumers demand more. Brands must prove there’s a reason for their existence, one that contributes positively to the environment, to society, or the individual. UpCircle Beauty products are natural, organic, vegan, cruelty-free, palm oil-free, sustainable, handmade in the UK and housed in 100% recyclable packaging. Their core business is the repurposed ingredients. “Natural” is the new “normal” – but we go a step further. Our purpose is to leave the world a better place than we found it and create a bluer planet.

UpCircle Beauty skincare products rescue and reuse ten natural ingredients, from industries across the globe, including the argan, tea, juice, date, olive and wood industry. Their first batch of soaps alone saved five tonnes of chai spices from being thrown away. They have also collected and transformed 275 tonnes of used coffee grounds into Face and Body Scrubs, and based on our current growth rates, this will rise to 1000 tonnes in the next five years!
  • When: Amsterdam
  • Duration: 45 minutes
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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