Content Marketing To Cut Through the Clutter. Challenge lead by Sourabh Sharma

ABOUT THIS WEBINAR

With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.

As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.

This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.

ADDITIONAL INFO

When: Tuesday, October 6, 2020 · 6:00 p.m. Amsterdam
Duration: 1 hour
Price: Free
Language: English
Who can attend? Everyone
Dial-in available? (listen only): Not available.

FEATURED PRESENTERS

Sourabh Sharma

Growth + Digital + Creative

Sourabh Sharma is creative director and head of digital marketing at FIG or out, a marketing and PR company that works across various verticals including tech, fashion, beauty and lifestyle. He is a seasoned marketer with a background in brand...

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HOSTED BY

INNOCOS
ABOUT BLUE BEAUTY WEBINAR SERIES Blue Beauty Webinar Series is a weekly live online event, hosted by INNOCOS club and facilitated by Jeannie Jarnot, Founder of Beauty Heroes and leader of the Blue Beauty movement. Tune in and hear from the industry’s leading brand founders, entrepreneurs and thought leaders about the future of beauty, and how they are building businesses that leave the planet better, and bluer, than they found it. From zero-waste packaging to regenerative practices, you’ll discover why materials matter, how to make philanthropy the foundation of a profitable business model, and which innovative brands are leading the blue beauty revolution. In each episode, we’ll share what it takes to be considered for our annual Blue Beauty Award, in partnership with Beauty Heroes. ABOUT innocosclub.com INNOCOS club is a highly curated network of leaders in health, beauty and wellness, dedicated to helping executives to be connected, enhance their career and knowledge by providing online and face-to-face platforms to share educational and disruptive content while creating an unforgettable experience. No matter how isolated we become with advantages of technology and the social distancing, which triggers even bigger isolation, we will always crave a good quality human connection (meaning really taking time for each other). We believe in heartfelt, human connections, which make people’s lives better. "Meeting the right people", this is what we stand for.

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Content Marketing To Cut Through the Clutter. Challenge lead by Sourabh Sharma

Sourabh Sharma

INNOCOS