The global crisis has impacted consumer mindset, with purpose and sense of community taking center stage. Recognizing that we are “all in this together,” consumers are not only seeking food and beverage experiences that are “good for me” but also “good for we.”

Joined by experts from Balchem and Firmenich, this Technical Symposium will explore the flavors and ingredients enticing consumers in pursuit of purposeful choices that promote health and wellness for self, with a conscious impact on others.