Yesterday, Today, Tomorrow
Attila Verres, designer and faculty at IED Milano - school of DESIGN
The talk will kick-off with my post university experiences, working inside a number of multinational companies such as GIVI, 3M, BMW followed by my experiences working together with Davide Oldani (A Michelin Star Chef) challenging the concept of how food is prepared and presented. And as a consultant working for companies
like Fratelli Guzzini, that gave me the opportunity to travel around the world, experiencing different cultures and gaining insights into different consumer attitudes.
Followed by me returning to Milano, to set up my own studio in 2015, which gave me the opportunity to further develop my career, by working as the creative director of an innovative cookware product known as Panboo. The studios adventures in working with series of Italian and international brands in the creation of new products, and services with the aim of turning our client’s challenges into new opportunities to create complete experiences, which are in perfect empathy with people’s everyday needs. Using a wide range of materials including plastic, glass, cristalplant and marble ecc.
Last but not least returning to the very place I once studied at, IED this time as a teacher, ready to share my own experiences from the other side of the room, shaping the next generation of designers, entrepreneurs and opinion leaders. And finally wrapping up my talk, introducing what is next for the studio and how we plan to grow and evolve in a constantly changing global market, challenging both ourselves and our clients by creating long term partnerships.