IED Webinar at KEMET: Yesterday, Today, Tomorrow
Yesterday, Today, Tomorrow
Attila Verres, designer and faculty at IED Milano - school of DESIGN
The talk will kick-off with my post university experiences, working inside a number of multinational companies such as GIVI, 3M, BMW followed by my experiences working together with Davide Oldani (A Michelin Star Chef) challenging the concept of how food is prepared and presented. And as a consultant working for companies
like Fratelli Guzzini, that gave me the opportunity to travel around the world, experiencing different cultures and gaining insights into different consumer attitudes.
Followed by me returning to Milano, to set up my own studio in 2015, which gave me the opportunity to further develop my career, by working as the creative director of an innovative cookware product known as Panboo. The studios adventures in working with series of Italian and international brands in the creation of new products, and services with the aim of turning our client’s challenges into new opportunities to create complete experiences, which are in perfect empathy with people’s everyday needs. Using a wide range of materials including plastic, glass, cristalplant and marble ecc.
Last but not least returning to the very place I once studied at, IED this time as a teacher, ready to share my own experiences from the other side of the room, shaping the next generation of designers, entrepreneurs and opinion leaders. And finally wrapping up my talk, introducing what is next for the studio and how we plan to grow and evolve in a constantly changing global market, challenging both ourselves and our clients by creating long term partnerships.
He began his professional career working for Gordon Guillaumier where he had the opportunity to work on a number of furniture projects. After this experience he continued his education and graduated with a Master's in Strategic Design from the Istituto Europeo di Design (Milan) in 2012.
After graduation he went on to work for 3M, at their Design Lab in Milan, where he had a chance to gain an insight into what drives innovation within a large corporation. These experiences allowed him to participate in, and win the first edition of the BMW Creative Lab held in 2013. After winning the competition he went on to work for BMW in Munich, where he had the chance to work in a multidisciplinary team on a number of future thinking projects regarding mobility.
This experience was followed by a stint working in Guzzini & TVS , working both internally and from the field, traveling around the world with an aim of developing relevant kitchen tools for people.
Thanks to these experiences, he has been able to work in a wide variety of industries, with the aim of creating value synergies between brands and product experience.
In 2015 he set up his own studio, and has since had the pleasure of collaborating with some of the leading global brands.
He currently works as a design consultant for a number of international brands, dividing his time between classical design and strategic design projects, while regularly collaborating with Simone Bonanni on what have now become a number of award winning projects.
Since returning to Milan he also teaches the thesis course in Product Design at the Istituto Europeo di Design(Milano).
