His journey spans from Barcelona to New York, Los Angeles, and Mexico City, shaping brands and experiences. With agency and client-side experience, he crafts and executes brand and digital strategies for renowned agencies and global brands. Specializing in branding and digital strategy, he integrates user-centricity and a deep understanding of service design into his work. He merges a creative vision with technical expertise, consistently delivering innovative solutions. He collaborates effectively with UX, UI, graphic design, and technical teams, ensuring that digital projects excel both aesthetically and functionally. As project manager, he oversees branding and digital initiatives from concept to fruition, leading cross-functional teams. With a global sensibility and cultural awareness, he bridges diverse perspectives. Has received recognition at marketing and advertising festivals, including Cannes, FIAP, Clio, and San Sebastian, and approaches all endeavors with care for both people and the planet.

Innovation & Strategy Director with cross-sector international expertise. He teaches brand strategy, design thinking, and international marketing at La Sorbonne Paris and the University of Limoges. Continuing his research on brand rituals, he publishes academic, foresight, and analytical articles on branding, design, and innovation, and contributes to conferences and marketing journals.

Graduated in Economics and MSc in Fashion Marketing and Management, Senior Fashion Buyer for CBI - Camera Buyer Italia, he developed his international experience as Head Buyer for men’s and women’s collections and Key Account Manager for Stores and Ecommerce platforms. After working as Sales Executive for some high-end brands in London, Milan, Paris and New York, now he is working as Fashion Area Coordinator at IED Firenze and Fashion Business Consultant for international Companies operating in the Fashion & Luxury sector.ion & Luxury sector.