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Master in Brand Design for Hospitality - IED Firenze

About This Webinar

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design for Hospitality is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, understanding the different points of view of the two different cultures.

Who can view:
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
IED Coordinator
His journey spans from Barcelona to New York, Los Angeles, and Mexico City, shaping brands and experiences. With agency and client-side experience, he crafts and executes brand and digital strategies for renowned agencies and global brands. Specializing in branding and digital strategy, he integrates user-centricity and a deep understanding of service design into his work. He merges a creative vision with technical expertise, consistently delivering innovative solutions. He collaborates effectively with UX, UI, graphic design, and technical teams, ensuring that digital projects excel both aesthetically and functionally. As project manager, he oversees branding and digital initiatives from concept to fruition, leading cross-functional teams. With a global sensibility and cultural awareness, he bridges diverse perspectives. Has received recognition at marketing and advertising festivals, including Cannes, FIAP, Clio, and San Sebastian, and approaches all endeavors with care for both people and the planet.
Webinar hosting presenter
Directora Área Máster IED Barcelona
Webinar hosting presenter
IED Coordinator
Innovation & Strategy Director with cross-sector international expertise. He teaches brand strategy, design thinking, and international marketing at La Sorbonne Paris and the University of Limoges. Continuing his research on brand rituals, he publishes academic, foresight, and analytical articles on branding, design, and innovation, and contributes to conferences and marketing journals.
Webinar hosting presenter
IED Firenze Academic Manager - Head of Fashion
Graduated in Economics and MSc in Fashion Marketing and Management, Senior Fashion Buyer for CBI - Camera Buyer Italia, he developed his international experience as Head Buyer for men’s and women’s collections and Key Account Manager for Stores and Ecommerce platforms. After working as Sales Executive for some high-end brands in London, Milan, Paris and New York, now he is working as Fashion Area Coordinator at IED Firenze and Fashion Business Consultant for international Companies operating in the Fashion & Luxury sector.ion & Luxury sector.
Webinar hosting presenter
IED Admission Advisor
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