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Communication in the Gilded Age (and Today!)

Fri, Jul 31, 2020 · 3:00 PM · Arizona (MDT)
About This Webinar

Positive Imaging Strategies for Local Associations, Classrooms, and Beyond

The image and reputation of your local association are critical. Learn how to enhance and protect them. Join Idaho Education Association Communications Director Dave Harbison for an overview on how to engage with media outlets and connect with your community. Topics covered in this training include:

· Crafting effective messages—and sticking to them
· Reaching out to media and pitching positive stories
· Understanding the responsibilities and motivations of reporters
· Identifying and sharing your expertise
· Keys to effective press releases, media advisories, op-eds, guest opinions
· Creating your own content to tell your story
· How to handle media interviews
· The importance of community engagement
· The double edged sword of social media
· Framing today’s media landscape for students

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
IEA Communications Director
Dave has been the IEA Communications Director for the last seven years. His responsibilities include:
**Coordinating with media outlets on coverage of the IEA and public education.
**Creating proprietary written, audio, and video content for the IEA newsletter, website, and social media.
**Communications strategy and planning.

Dave also has an extensive background as a TV and radio reporter and show host in Boise, Houston, Chicago, and Ann Arbor.
Hosted By
Idaho Education Association webinar platform hosts Communication in the Gilded Age (and Today!)
2020 Summer Institute Classes
Documents
DOC
IEA_Press_Release-Idaho_Ranks_Last_in_Per_Student_Funding.docx
PDF
News_Release_Template.pdf
PDF
Read_All_About_It!_Five_News_Release_Essentials___Ask_a_PR_Expert.pdf
PDF
ap_styleguide-2.pdf
DOC
6_Teacher_Tips_to_Avoid_Social_Media_Land_Mines-NEA_Today.docx
PDF
12_bridging_statements_to_use_in_tough_media_interviews___The_Publicity_Hound.pdf
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