Communication in the Gilded Age (and Today!)
Positive Imaging Strategies for Local Associations, Classrooms, and Beyond
The image and reputation of your local association are critical. Learn how to enhance and protect them. Join Idaho Education Association Communications Director Dave Harbison for an overview on how to engage with media outlets and connect with your community. Topics covered in this training include:
· Crafting effective messages—and sticking to them
· Reaching out to media and pitching positive stories
· Understanding the responsibilities and motivations of reporters
· Identifying and sharing your expertise
· Keys to effective press releases, media advisories, op-eds, guest opinions
· Creating your own content to tell your story
· How to handle media interviews
· The importance of community engagement
· The double edged sword of social media
· Framing today’s media landscape for students
**Coordinating with media outlets on coverage of the IEA and public education.
**Creating proprietary written, audio, and video content for the IEA newsletter, website, and social media.
**Communications strategy and planning.
Dave also has an extensive background as a TV and radio reporter and show host in Boise, Houston, Chicago, and Ann Arbor.
