Curious about how generative AI is impacting marketing? From ‘synthetic experts’ to ‘synthetic consumers’ and beyond, generative AI is expected to radically effect marketing, but uncertainties abound.

Learn insider tips about marketing and generative AI from Dr. Stefanie Beninger - associate professor of marketing from Nyenrode Business University. Dr. Beninger will share the potential upsides of integrating generative AI and its effects on a range of marketing activities, while also discussing what is currently holding back its adoption. Drawing on her own research, she offers suggestions for companies and freelancers looking to integrate generative AI into their own marketing departments.

Join this free webinar to learn more about:
- What is generative AI
- The pros and cons of using generative AI
- The effects of generative AI on marketing
- And more!

This webinar is hosted by professor Dr. Stefanie Beninger who is an Associate Professor of Marketing at Nyenrode Business University. Using primarily qualitative empirical methodology, she researches the role of marketing in society, including the impact on communities, with a focus on sustainability and resilience. Nyenrode Business University offers undergraduate and graduate programmes in accountancy, business and management.