About
Design Thinking
Are you working on the right solutions for your problems? Is there a way to approach innovation that’s more agile? There is!

Learn more about Design Thinking in a one-hour webinar with Dr Dirk Deichmann, and moderated by Brandon Kirby.

Design Thinking is a method that connects and empathises with your customers to validate your assumptions before you develop a new product, process or service. During the webinar you’ll be guided by Dr Dirk Deichmann, an associate professor at RSM who specialises in successful idea generation, development, and implementation. Using design thinking to develop products and services will help you to see the value of your offering from your customers’ perspectives.

About Dr Dirk Deichmann
Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high-quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.

This event will be moderated by Brandon Kirby, Director Marketing, Sales & Admissions at RSM and experienced online moderator.
Presenters
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Dr. Dirk Deichmann
Associate professor of innovation management at RSM
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Brandon Kirby
Director MBA Marketing & Admissions at Rotterdam School of Management, Erasmus University.
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Tania Pescador
IamExpat Host
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