Arts and Crafts: Realising the potential of hobbyist gifting

Lockdown has seen the spread of mental wellbeing and self-care into the hobby world. From crocheting to watercolours, creative pursuits have become more important than ever to consumers looking for something different to pass the time.

Early indications suggest this trend has no signs of slowing. As more people are interested in productive and creative hobbies, how can you capitalise on this gift market?