About
Engineering for long-lifecycles in remote locations is crucial for deployments in remote or under-accessible areas. Just some of the issues include OTA updating, cybersecurity, device management, and remote diagnostics. This session will discuss embedded use cases for applications that need to be maintained for up to ten years where physical maintenance is not possible.

Moderator: Jim Morrish, Founding Partner, Transforma Insights
Panelists:
- Krista Hinman, Head of Strategy, Vodafone IoT Americas
- Martin Jefferson, Global Solutions Architect, Globalstar
When
Thursday, September 10, 2026 · 11:00 a.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Jim Morrish
Founding Partner, Transforma Insights
Jim is a respected Digital Transformation and Internet of Things industry expert, with over 20 years’ experience of strategy consulting, operations management and telecoms research. Previously he was a Founder and the Chief Research Officer of Machina Research, the world's leading IoT analyst firm, which was acquired by Gartner in 2016. Jim is responsible for the addition of the term Low Power Wide Area (LPWA) networking to the lexicon of the IoT, and is a co-author of the Ignite|IoT project management framework for IoT and the accompanying book entitled “Enterprise IoT”.

Jim is currently Co-Chair of the Digital Transformation Working Group of the Industrial Internet Consortium. Additionally, he is a member of the advisory boards for a number of digital transformation industry conferences and is a Member of the Global Advisory Board of the IET's Future Technology Panel.
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Krista Hinman
Head of Strategy, Vodafone IoT Americas
Krista Hinman is the Head of Strategy for Vodafone IoT Americas, where she has responsibility for executing strategy and partnerships across the Americas market. With more than two decades in telecommunications, she combines deep technical expertise in cellular network architecture and device ecosystems with commercial and go-to-market expertise for global IoT deployments.
Earlier in her career, Krista served in technical leadership and engineering roles advising IoT developers, chipset and module manufacturers, and OEMs on how cellular IoT network capabilities, evolving industry standards, and device deployment frameworks can be leveraged to drive business growth. Her work focused on enabling large-scale connected device deployments across global networks.
Today she focuses on how connectivity platforms, partner ecosystems, and device data are reshaping industries such as transportation, logistics, and utilities.
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Martin Jefferson
Global Solutions Architect, Globalstar
Martin Jefferson currently serves as the Global Solutions Architect for Globalstar. With over 30 years of experience as an experienced senior technical sales executive, Jefferson helps drive the satellite IoT business for the brand and acts as key liaison for Globalstar’s Value Added Manufacturers and Resellers.
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