About
Engineering for long-lifecycles in remote locations is crucial for deployments in remote or under-accessible areas. Just some of the issues include OTA updating, cybersecurity, device management, and remote diagnostics. This session will discuss embedded use cases for applications that need to be maintained for up to ten years where physical maintenance is not possible.

Moderator: Jim Morrish, Founding Partner, Transforma Insights
Panelists:
- Martin Jefferson, Global Solutions Architect, Globalstar
- Manuele Marconi, Product Owner, Telit Cinterion
- Larry Tichavsky, Senior Manager, IoT Technical, Americas, Vodafone IoT
When
Thursday, September 10, 2026 · 11:00 a.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Jim Morrish
Founding Partner, Transforma Insights
Jim is a respected Digital Transformation and Internet of Things industry expert, with over 20 years’ experience of strategy consulting, operations management and telecoms research. Previously he was a Founder and the Chief Research Officer of Machina Research, the world's leading IoT analyst firm, which was acquired by Gartner in 2016. Jim is responsible for the addition of the term Low Power Wide Area (LPWA) networking to the lexicon of the IoT, and is a co-author of the Ignite|IoT project management framework for IoT and the accompanying book entitled “Enterprise IoT”.

Jim is currently Co-Chair of the Digital Transformation Working Group of the Industrial Internet Consortium. Additionally, he is a member of the advisory boards for a number of digital transformation industry conferences and is a Member of the Global Advisory Board of the IET's Future Technology Panel.
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Martin Jefferson
Global Solutions Architect, Globalstar
Martin Jefferson currently serves as the Global Solutions Architect for Globalstar. With over 30 years of experience as an experienced senior technical sales executive, Jefferson helps drive the satellite IoT business for the brand and acts as key liaison for Globalstar’s Value Added Manufacturers and Resellers.
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Manuele Marconi
Product Owner, Telit Cinterion
Manuele Marconi is a Product Owner at Telit Cinterion with nearly two decades of experience in embedded systems, networking technologies, industrial automation, and telecommunications. He combines deep technical expertise with product strategy and business development, helping drive the development and delivery of innovative IoT and connectivity solutions. Prior to joining Telit Cinterion, he held product management, technical marketing, and engineering roles focused on networking appliances, embedded Linux platforms, and industrial control systems. Manuele holds a degree in Electronic Engineering from the Università Politecnica delle Marche and is passionate about bridging customer needs with cutting-edge technology innovation.
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Larry Tichavsky
Senior Manager, IoT Technical, Americas, Vodafone IoT
Larry Tichavsky leads IoT technical initiatives for the Americas at Vodafone IoT. With over two decades of experience in the telecommunications industry, Larry provides strategic guidance to global customers deploying connectivity at scale. Larry is a driving force behind digital transformation leveraging IoT connectivity to unlock innovation across industries such as automotive, smart cities, transportation and logistics, and healthcare.
Throughout his career, he has held key roles in leading organizations including Sprint, IBM, Lockheed, Loral, and Nortel Networks. His passion lies in helping create solutions that drive digital transformation at organizations, create new revenue streams, products and business models.
Larry holds a Bachelor of Science degree from the University of Arizona, where he graduated from the top-ranked Management Information Systems program. He is currently based in Phoenix, Arizona.
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