Building a Global Customer Community with Virtual Events

A talk by Justin Brown. In today’s hyper-connected world, our businesses serve customers everywhere. As we reach for greater scale, it gets harder to maintain a personal touch. But when it comes to building strong relationships with our customers, we have to keep human connection at the center. Virtual events allow us to do just that. No other digital channel empowers us to invite customers inside, interact with our leaders, and learn how we're working to better serve their needs. In this talk, we’ll explore how the most innovative companies use virtual events as a platform to turn everyday customers into loyal fans.