Cooking Up Strategic Growth: A Cross-border Case Study with Made In and Flow Commerce

With e-commerce booming worldwide, several studies have found that well over half of online shoppers worldwide have made an online purchase from another country over the past 12 months. But many brands have found cross-border e-commerce to be a challenging endeavor, sometimes resulting in high risk and cost. Managing all the factors that play into executing a successful cross-border strategy can be overwhelming, and operational hazards abound if brands aren’t careful.

This session will examine the cross-border journey of cookware brand Made In, which was founded in 2016 by two lifelong friends. With a rich heritage in U.S. kitchenware manufacturing, the brand garnered international attention for its fusion of high-quality, traditional European design and production with a modern, unique American style.

CEO and co-founder of Made In Chip Malt will discuss the brand’s cross-border opportunity and its strategic approach to global expansion. Flow Commerce CEO and co-founder Rob Keve will contribute his analysis of the broader cross-border market as well as trends that drive success in international e-commerce.

In this session attendees will come away with:

Insights into leveraging a rich brand narrative to attract international shoppers
Strategies for launching cross-border for incremental business growth
Actionable steps for launching, managing, and optimizing a cross-border presence


• Chip Malt, Co-Founder and CEO, Made In
• Rob Keve, Co-Founder and CEO, Flow Commerce
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.