About
This Industrial Buying Insights webinar equips metalworking sales and marketing professionals with data-driven strategies to plan their 2026 marketing and business development efforts. Gain a clearer understanding of how industrial buyers and buying teams research, evaluate, and spend and how to align your approach to win more business.

Backed by insights from Gardner Intelligence’s Gardner Business Media Index (GBI) and annual Industrial Buying Influence and Metalworking Capital Spending surveys, this session reviews how to turn data into action. Learn practical strategies to strengthen your brand, align your messaging, and capture new demand in 2026.

Following the presentation, attendees will receive:

  • Presentation materials

  • Metalworking Capital Spending 2026 Executive Summary

  • Gardner Business Media 2026 Brand Marketing Guides

Presenter
1729192198-0f223a97d86f08db
David Necessary
EVP, Marketing
Dave leads marketing and product development at Gardner Business Media (GBM). His previous roles at Gardner span brand marketing, event management and business strategy. Dave earned BA/BS/MA degrees from the University of Dayton. He currently resides in Cincinnati, OH, with his wife and two children.
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