In powder coating, performance starts long before the powder ever hits the part. This session takes a closer look at the role of surface prep chemistry and how it shapes coating outcomes — from adhesion to corrosion resistance and overall durability.

Attendees will hear real-world examples of how shops are adjusting their pretreatment process based on part geometry, metal type and soils — from cold rolled and hot forged steel to extruded and architectural aluminum. Hubbard-Hall will explore the role of cleaner-coaters, deoxidizers and derusters — and how to work through issues like stearates on drawn steel or paraffin-based lubricants.

Whether you're running a five-stage washer or working through inconsistent results, this session shows how looking beyond time, temperature and concentration — and toward chemistry, process flow and substrate condition — can lead to more consistent, higher-performing finishes.

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  • Understand how surface prep chemistry interacts with different metals and soils
  • Learn how cleaner coaters, deoxidizers and derusters fit into a modern pretreatment process
  • See how real shops have improved performance by adjusting their surface prep approach
  • Gain troubleshooting tips for resolving common coating failures tied to inadequate prep
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    Larry Ensley
    Director of Technical Applications, Hubbard-Hall
    Larry Ensley is the director of technical applications at Hubbard-Hall, where he leads technical support and process troubleshooting across a wide range of metal finishing operations. With extensive experience in surface preparation, corrosion prevention and chemical process control, Larry helps manufacturers improve quality, resolve persistent issues and maintain more consistent, reliable production.
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    Erik Sarlund
    Product Development and Technical Specialist, Hubbard-Hall
    Erik Sarlund brings a practical, hands-on approach to solving challenges in surface treatment and metal finishing. With a background rooted in chemistry, process optimization and customer support, he works directly with manufacturers to improve efficiency, consistency and performance in their operations.
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