About This Webinar
Tetra Pak Index 2018 – what opportunities does smart packaging offer food and beverage producers in online grocery?

This webinar will dive deeper into the trends highlighted in the Tetra Pak Index 2018 report to understand what the rise of online grocery means, and how food and drink brands can tap into the opportunities it brings. Our expert panel is here to answer your questions.
Webinar ID
e353fe5fb811
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FoodBev Media
Webinar Facilitator
FoodBev Media is an international multimedia company, providing news and actionable insights from the food and beverage sectors and giving a voice to those in the industry.
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Alexandre de Souza Carvalho
Global Marketing Services Director, Tetra Pak
Alexandre Carvalho leads Global Marketing Services at Tetra Pak from Modena, Italy. In his role he is responsible for market strategies, ideation, innovation methodologies, branding and consumer analysis - supporting customers to find new growth opportunities.

Prior to joining Tetra Pak in 2003, Alexandre worked in Marketing, Sales and Trade Marketing for a number of different companies such as Symrise, Philip Morris, Kraft Foods, and in multiple locations such as Brazil, Germany, Belgium, Colombia and Panama.

Alexandre holds a degree in Pharmaceutical Sciences and Biochemistry from the University of São Paulo, and a Post-Graduate in Business Administration from Getulio Vargas São Paulo.

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Philip Wirsen
Marketing Services Manager, Europe & Central Asia, Tetra Pak
Philip Wirsen is a Marketing Services Manager at Tetra Pak for Europe & Central Asia. In his role, he helps food & beverage manufacturers and retailers identify opportunities to differentiate, optimise their supply chain and improve their sustainability by producing data-driven analysis and cost benchmarking.
Philip also leads the coordination of all retail & foodservice activities in Europe.
Prior to starting as a Marketing Services Manager, Philip spent three years at the Copenhagen Business School and has a degree in International Business & Politics.
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Björn Larsson
Business Development Manager, Tetra Pak
Björn Larsson is a Business Development Manager at Tetra Pak where he focuses on the growing online grocery channel to help develop portfolio solutions globally. He has more than 20 years of experience in the logistics and packaging industry, with leading positions in sales, marketing and product management.
Björn has an MBA from Lund University, Sweden and Christian Albrecht University in Kiel, Germany.