The television landscape continues to transform more quickly than most models predicted. The early adoption of streaming technology has forever changed the nature of television viewing, which has changed the television advertising ecosystem. So what does the new ecosystem look like? We now see ourselves straddling the line between traditional linear TV and Connected TV.
JOIN US for this educational webinar as our experts explain the origins for the fractures continuing to snake themselves through television and what this transformation means to marketers when executing television ad campaigns. Can’t attend the live webinar? Register anyway and we’ll send you the recording of this webinar along with a FREE copy of our Connected TV Playbook!
Old television ecosystem vs. New television ecosystem
Video viewership and consumption trends in 2020 and beyond
What are the benefits of advertising on Connected TV?
Are linear television buys still effective?
And much more!
Adam Sealts is the Chief Marketing Officer at Follow The Eyes. Adam has 20 years of marketing and advertising experience working with small to medium sized businesses. He started in Yellow Page sales with Sprint and also spent 5 years with Time Warner Cable Media selling cable tv and digital products. Adam works hand -in -hand with many of Follow The Eyes top clients and also works with the business development team with training and strategy. Adam enjoys golfing, fishing, and, spending time with his wife and three children.
Haley Zimmerman is the Chief Strategy Officer at Follow The Eyes. Haley’s been immersed in the digital ecosystem for the past 3 years, starting her career as a digital strategist trading on national platforms almost immediately after she stepped off the stage at her college graduation. With a ground zero start in programmatic, Haley has grown into an expert in the digital ad tech industry, earning multiple industry-recognized certifications from global demand-side platforms and Google Analytics.
Lindsay Howell is a Social Media Coordinator at Follow The Eyes. While she has mastered social platforms and online communication strategies, Lindsay has always had the desire to stay connected and valued the human connection. Lindsay works hand in hand with each client of Follow The Eyes to cater to their social media needs and strategy. Lindsay also enjoys spending time with her husband and dog, Nipsey.