About
Join this online discussion for a tutorial on how to build a global reputation for your emerging brand across challenging key markets such as North America, Europe and Southeast Asia.

From how to attract media attention from the likes of CNBC, CNN, Bloomberg and others to narrative creation and campaign execution, this presentation will give you the knowledge you need to make your first steps into public relations.

Please note this is FINTECH Circle member exclusive event and only our startup members will be allowed to enter the live session. To find out more about our membership visit www.fintechcircle.com/membership
Agenda
  • Basics of compelling narrative construction
  • Key considerations when planning your campaign
  • Media relations essentials
Presenters
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James McCann
Founder and Managing Director, ClearStory International
James McCann is the founder and CEO of ClearStory International, an international public relations agency for early-stage startups. Before establishing ClearStory, James was a former PR Manager with Web Summit, responsible for attracting top-tier media including CNBC, Bloomberg, Forbes, and others to the company’s events across Dublin, Lisbon, Bangalore, and Hong Kong.

James has provided strategic and reputation management advisory services to more than 100 of the world's leading tech founders to help them position themselves in new markets and scale their reputations.

He currently lectures Public Relations at one of Ireland's leading technology Institutes, the Institute of Art, Design & Technology, in Dublin.
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Susanne Chishti
CEO and Founder, FINTECH Circle
Susanne Chishti is the CEO of FINTECH Circle, Europe's 1st Investor Network focused on fintech investments & Founder of the FINTECH Circle Institute, the leading fintech learning platform for C-level innovation workshops and fintech courses.

Susanne is the Co-Editor of the bestselling The FINTECH Book Series published by Wiley. The Series include The FINTECH Book, which has been translated into 10 languages and is sold across 107 countries, The WealthTECH Book, The InsurTECH Book, The PAYTECH Book, The AI Book and The LEGALTECH Book. In 2020 Wiley published the ultimate fintech guide FinTech for Dummies, which is co-authored by Susanne.

She has also been a fintech TV Commentator on CNBC and is a guest lecturer on financial technology at the University of Cambridge and Warwick Business School.

After completing her MBA she started her career working for a fintech company (before the term "fintech" was invented) in the Silicon Valley 25 years ago. She then worked more than 15 years across Deutsche Bank, Lloyds Banking Group, Morgan Stanley and Accenture in London and Hong Kong.
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