Everyone agrees that the post-pandemic period is toppling traditional marketing approaches for merchants and brands. As the consumer becomes the channel, retailers are scrambling to increase conversions and build loyalty. But the fact is, 74% of a retailer's customers are one-and-done buyers. But there are other issues looming. An impending shift to first-party data has marketers worried over losing a key lever for reach and revenue.
Meanwhile, as we’re rounding the corner to another digital-first holiday season and a new wave of commerce, there’s an enormous opportunity behind this shift for brands to lean into their own data and optimize for retention to drive long-term profitability instead of short-term revenue. Remember: Two-time buyers are 101% more valuable than one-time buyers.
In this Fairchild Media Group digital event, experts from Bluecore share insights and strategies into increasing conversions and getting shoppers to return to your store and website — not just once, but time and time again.
This presentation will cover:
• Retail strategies and case studies aimed at driving repeat purchases
• Insights into deploying the right marketing strategy on returns, supply chain, and inventory challenges
• Strategies for delivering a true omnichannel experience while managing surges during the holiday shopping season
SVP, Marketing & Business Operations, Bluecore
Sherene Hilal is Senior Vice President of Marketing and Operations at Bluecore. In this role, Ms. Hilal leads the commercialization of products and business operations, with a focus on enterprise readiness. Previously, she was Vice President of Product Marketing at Curalate, a content intelligence platform that makes images shoppable. Earlier, she served as Senior Director of Product Marketing and Pricing for BlueKai and later Oracle, following the company’s acquisition, where she defined and developed the Data as a Service category.
Ms. Hilal holds a master’s degree in applied math and systems from Columbia University and a B.S. in applied math from Cornell University.
Arthur Zaczkiewicz is the Executive Editor of Strategic Content Development at WWD. Zaczkiewicz was formerly Deputy Editor of Data and Analysis at WWD and has published a variety of content that includes data-driven reports, market analysis, breaking news, and industry insights.
Prior to this role, Zaczkiewicz served as a Business Administrator with the County of Ulster, New York where he counseled business owners, produced events, and worked with public officials and businesses on a variety of projects. Previously, he served as a Community Educator with Cornell Cooperative Extension of Ulster County. Zaczkiewicz is also a co-founder of the Kingston Land Trust.
Prior to his work in Ulster County, Zaczkiewicz served as Director of Content at Argyle Executive Forum where he produced content for C-level executives across a variety of industries. He also previously served as Senior Editor of WWD and Financial Editor of Fairchild Publications where he led a team of editors and reporters covering the retail and fashion apparel industries.
Zaczkiewicz is a graduate of SUNY New Paltz with a degree in journalism and also earned a Master’s in Social Work at Yeshiva University’s Wurzweiler School of Social Work.