Alessandro Bellati is Director of Product Innovation and N.A. Product Design & Creation for Safilo Group, one of the eyewear industry’s principal players in the design, manufacturing and distribution of optical frames, sunglasses, sports eyewear, goggles and helmets.
Overseeing Safilo Group’s product innovation on a global scale, Bellati is an authority on wearable applications for eyewear and played a pivotal role in the company’s development of the SMITH Lowdown Focus, the first sunglasses to read brain waves. As part of Safilo’s sustainable business commitment, Bellati, in 2020, led an important initiative for The Ocean Cleanup, a Dutch non-profit environmental organization, which resulted in the first sunglasses ever produced from ocean waste plastic found in the Great Pacific Garbage Patch. More recently, Alessandro has been focused on Virtual Try On (VTO) applications and tools to support digital retail.
In his North American role, he oversees product design and development for all U.S. - based brands within the company’s portfolio, including Safilo’s proprietary brand SMITH, and licensed collections including Banana Republic, Juicy Couture, Fossil, kate spade new york, Liz Claiborne, rag & bone, Rebecca Minkoff and newest collection Under Armour, as well as several optical collections developed exclusively for North America.
Bellati joined Safilo Group in 2013 as Innovation Manager for Technology and Production Processes before taking on roles of increased responsibility. He formerly worked for Dainese SpA where he brought the first electronic airbag for motorcyclist use to market.
Bellati graduated from the University of Padova with a mechanical engineering degree and a Ph.D. in motorcycle engineering.