B2B buyers are sick of your marketing speak: According to one study, half of B2B decision-makers are bored of the B2B advertising they see — and that influenced their buying choices.

So how you can break out of the B2B marketing mold to create something memorable — while also staying aligned with business needs?

Join us on August 3rd as we tackle this topic with Eoghan O’Braonain, Executive Account Director of Digital Marketing Insititute. We’ll cover:

- Why creativity matters in the B2B space — and how to incorporate it into your marketing

- Best practices for getting buy-in from senior leadership

- How to build your brand personality through webinars and events