More than any other marketing channel, events act as an extension of your brand. So it’s crucial that every checkpoint of your attendees’ journey, from start to finish, leaves a positive impression.

But in the rush of planning an event, it’s easy to overlook the little things, like testing that CTA link on your landing page or getting enough seating for your guests to feel comfortable.

By defining your attendees’ journey, you can avoid those mistakes, improve attendee satisfaction and drive sales and revenue.

Join us for a 45-minute webinar on defining the attendee journey, including:

- How to map the attendee journey, from registration to final session.

- How to identify your audience’s preferences, expectations, and buying behaviors, then apply them to your event experience.

- How to make your event experience more convenient and flexible with event technology.

Plus live Q&A to answer all of your event questions!