Virtual event platforms collect more precise attendee data than we could have ever dreamed in 2019, giving event planners a clearer picture of their audience engagement and content performance than ever before.

But data is only as good as the questions you ask. So what metrics are most predictive of success? How can you design your event program to generate more useful data? How can you identify the signal among the noise?

In this 45-minute webinar, we'll look at real reporting data on BigMarker to understand what data is collected before, during, and after your events — and how to use it to drive future success. Learn how to:

• Evaluate your event program and identify what metrics matter most
  
  
• Collect more granular, actionable data from your virtual, hybrid and in-person events
  
  
• Use event technology to further maximize your event ROI