You don't have permission to view this recording. Please log in or use your personalized link.
Your Full Name*
Email Address*
Job Title and Organization*
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.
Environmental challenges are behavioural challenges. Behaviour-Centred Design (BCD) is an approach that blends insights, methods, and tools from behavioural science, design thinking, and communications to build breakthrough solutions to environmental challenges.

To solve them, we need people to change how they interact and take action in their surrounding environment.

We want conservation and environmental practitioners, programme designers and policy staff, communication officers, and current and future sustainability professionals to gain the knowledge and tools that will enable them to start their Behaviour-Centred Design journey.

With this free introductory webinar jointly delivered by Rare Center for Behavior & The Environment and SWITCH-Asia Experts, participants will gain a basic understanding of the levers of behaviour change used to design environmental solutions and apply behavioural insights and principles to their work. A case study from SWITCH-Asia Pride on Our Plates Project in China will be analysed and presented applying a Behaviour-Centred Design lens.

Visit SWITCH-Asia website to download the Event Agenda:

Certificate of Attendance will be issued to participants by SWITCH-Asia and the Rare Center for Behavior & The Environment.
Behavioural Scientist, Center for Behavior & the Environment
Philipe Bujold is a behavioural scientist at Rare's Center for Behavior & the Environment where he translates the latest insights from the behavioural sciences into scalable behaviour-change interventions. His work ranges from influencing pro-environmental choices via product labelling, to understanding the motivation behind electric vehicle adoption, all the way to designing large-scale sustainable agriculture programmes. He holds a B.A. & B.Sc. in Cognitive Sciences and Economics as well as a PhD in Behavioural Neuroscience from the University of Cambridge, where prior to joining Rare, he studied the neurobiological underpinnings of decision-making.
Founder & General Manager, Rare China Center for Behavior
Shiyang leads Rare China Center for Behavior and oversees all institutional programmes and operations. She brings a wealth of expertise with strengths in areas of behaviour change and sustainable development, conservation and international non profit management, executive coaching. Shiyang holds a Masters Degree in East Asia Studies from Columbia University and a Masters Degree in Sociology from Renmin University.
Manager, Global Development
Sam works with Rare’s China Centre for Behavior project managing ‘Pride on our Plates’ – an innovative project that seeks to tackle food waste amongst MSME’s in China through the application of behaviour-centred design. Prior to joining Rare, Sam was working at a food awareness organisation, with responsibility for the project management of a Horizon 2020 funded project, alongside helping the organisation strengthen their efforts in working alongside corporate partners from across the food industry. Originally from the UK, Sam brings experience in managing international, non-profit projects funded by both European and UK donors. Sam holds a B.Sc. from the University of Surrey and is based in Berlin.
Team Leader, SWITCH-Asia SCP Facility
Zinaida Fadeeva is the Team Leader of the Sustainable Consumption and Production Facility (SCP Facility) of the SWITCH-Asia Programme. Zinaida has over 25 years leading international professional experience in policy for and practice of sustainable consumption and production (SCP) and Education for Sustainable Development, amongst others working with the United Nations University Institute for the Advanced Studies of Sustainability (UNU-IAS). Her work has focused on diverse topics such as tourism, plastics, construction, small and medium enterprises, procurement and lifestyle. Zinaida has worked extensively with governments, private sector, international organisations and academia in East, South East, South and Central Asia.
Communication Expert
Sara is the Key Expert on Communication and Knowledge Management at the SWITCH-Asia Programme. She has been working in Thailand and the Asia Pacific Region with UN agencies, academic institutions, the private sector, NGOs, civil society organisations and local communities, on communication for development (C4D) initiatives, human rights, media development, freedom of expression, women’s economic empowerment, and environmental issues, among others.