Many former leisure and business travelers are going to take some convincing to pack their suitcase again. Disclosing safety and cleaning protocols are now considered table stakes for travel marketing during the pandemic, but any brand falling short of these new expectations is likely to be called out. At the same time, compelling storytelling and visuals are more important than ever as travelers seek an escape from endless hours at home. Striking a balance between developing trust and driving booking intent may sound tricky, but you’re in for a treat as our panelists uncover how to appeal to travelers during these scary times.
Tuesday, October 13, 2020 at 1:00 PM
Eastern Time (US & Canada)
Who can attend?Anyone with the event link can attend
Shannon is the Content and Social Media Manager for Visit Savannah, where she manages both leisure and non-leisure social media efforts. She also assists with editorial content for VisitSavannah.com and spearheads the emerging and innovative...
Liz Mabe is the Digital Marketing Director for Discover Puerto Rico and has spent the last 10 years of her career in the tourism industry. A self-proclaimed social media enthusiast and compulsive phone-checker, she sets the strategy and direction...
Lauren writes and edits content for TravelWyoming.com, oversees Travel Wyoming's social media channels and manages the creation of Wyoming's annual Travel Guide. She loves exploring Wyoming's outdoor spaces – whether that means backpacking through...