President and CEO, Experience Kissimmee
DT Minich is a veteran tourism executive. In August 2014, he became the first President and CEO of Experience Kissimmee, the Destination Marketing Organization for Osceola County, Florida. In this role, DT leads a 53-person staff, plus in-country representation firms in Argentina, Brazil, Canada, Chile, Germany, Northern Europe, Mexico, and the United Kingdom. With an annual operating budget of $25 million, Experience Kissimmee helps inspire visitation for more than 8.9 million overnight guests annually. Capitalizing on his nearly three decades as a tourism marketer, DT has succeeded in strengthening the destination’s relationships with valued travel professionals and media worldwide. In addition, DT champions strategic partnerships as witnessed by frequent collaboration with key agencies, such as U.S. Travel Association, Brand USA, and the Greater Orlando Aviation Authority.
Under DT’s leadership, the staff has made tremendous gains in positioning Osceola County as a top destination for vacations, meetings, and sporting events. In 2017, DT and Experience Kissimmee were recognized by U.S. Travel Association with the Grassroots Travel Champion
Award. DT is a U.S. Travel Association Chairman Circle Board Member, Executive Committee Member and sits on the Brand USA Marketing Committee and IPW Planning Committee. He also serves on the board for the Central Florida Hotel & Lodging Association and is the past president of the Florida Association of Destination Marketing Organizations.