About This Webinar
No doubt you’ve been reading a lot about “digital transformation”.

What exactly is this business concept and why is it important for event organizations? What lessons can be learned from other industries to help guide organizations within the exhibitions and events industry?

This content, aimed at association and event organizer teams who have a stake in the future of their organizations, will provide insight into how technology, communication platforms, work habits, and innovation are changing the game everywhere. Most importantly, attendees will gain an understanding of the cultural traits required for successful transformation to your future.

After participating in this webinar, you will be able to:
• Define what digital acceleration is and what’s driving it in all industries;
• Hear how digital acceleration is affecting change within associations and for event organizers;
• Understand how data is driving change;
• Gain an understanding of the organizational traits that are required to be successful.
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Heather Holst-Knudsen
President, H2K Partners
Heather has over 35 years of operational and strategic experience across all facets of B2B event and media business models coupled with a deep understand of the event tech landscape and digital. Heather has the unique ability to identify and execute revenue strategies and match business and revenue needs to the technology stack that will deliver results.
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Lynsey Riffle
Industry Communications & Event Manager
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Brian Scott
President, ClearTone Consulting
Brian provides strategic technology leadership consulting backed by 35 years of technology experience and 22 years of events industry experience. Brian has deep expertise in software development, event industry technology, data architecture and integrations, cybersecurity, and data analytics.
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Jimmy Mouton
VP of Sales and Marketing, eShow
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